Seth Rogen's Houseplant Partners with Ripple+ Home for Limited-Edition Incense Collection

Seth Rogen's lifestyle brand Houseplant has partnered with UK-based Ripple+ Home to launch a new incense collection called Droplets by Seth, marking Houseplant's first foray into home fragrance. The collection includes 64 incense cones in four distinct scents—Sweet Herb, Old Money Leather, Baked Goods, and Rich Pine—each designed to evoke specific moods ranging from floral and mystical to earthy and nostalgic. Central to the collection is a hand-carved, pear-shaped marble vessel that functions both as an elegant incense holder and a decorative design piece, offering over 640 minutes of fragrance burn time. Additionally, a more portable mini pack featuring 48 incense droplets with a polished marbled glass holder is available, catering to consumers seeking convenience without sacrificing aesthetic appeal. The collaboration emphasizes transforming scent from a mere accessory to the centerpiece of a space, blending functionality with artful design to create immersive, intentional sensory experiences. Priced between $35 and $85, the collection is available through Houseplant's official website, continuing the brand's tradition of merging cannabis culture with sophisticated home lifestyle products.