NBA Paris Game Sets Record TV Viewership, Social Media Engagement

The NBA Paris Game 2025 featured the Indiana Pacers and San Antonio Spurs, with the Spurs dominating the first matchup 140-110. This game marked the highest television viewership for a regular-season NBA game in France, with NBA League Pass viewership up 41% in France and 19% globally. Victor Wembanyama's performance, scoring 30 points, significantly boosted engagement, making him the second most-viewed NBA player on social media this season. The event attracted fans from 53 countries, selling out both games within 24 hours. The league's efforts to expand its global reach were evident, as this marks the first time two regular-season games were held in Paris in the same season. The second game is scheduled for Saturday, January 25, 2025.