BuzzFeed Reports 13% Q2 Revenue Growth, Affirms $195M-$210M 2025 Guidance

BuzzFeed reported strong financial results for the second quarter of fiscal 2025, with revenue reaching $46.4 million, a 13% year-over-year increase that surpassed analyst expectations largely due to growth in high-margin programmatic advertising and affiliate commerce. Programmatic advertising revenue rose 11% to $17.4 million, while content revenue surged 53% to $10.7 million, supported by successful projects like a feature film topping Hulu charts. Despite this revenue growth, the company posted a net loss of $10.6 million, mainly attributed to a non-recurring charge, though adjusted EBITDA improved 139% to $2.0 million, reflecting better cost management and strategic execution. BuzzFeed emphasized its strategy of reducing platform dependency, with 61% of traffic now from direct visits and app activity, and advancing AI initiatives including beta testing its AI-native social media app, BF Island. The company reaffirmed its full-year 2025 revenue guidance of $195 million to $210 million and adjusted EBITDA guidance of $10 million to $15 million, highlighting continued focus on diversified monetization and audience engagement. Overall, BuzzFeed's transformation efforts position it for growth despite ongoing profitability challenges.