Alabama Freshman QB Keelon Russell Buys Mom $50K Car with $1.3M NIL Funds

Alabama freshman quarterback Keelon Russell, a five-star recruit and No. 2 overall player in the 2025 class, has quickly made a name for himself both on and off the field. Before taking a snap for Alabama, Russell used his $1.3 million NIL valuation to gift his mother a new Mercedes-Benz, showcasing his commitment to giving back to those who supported him. He is competing for the starting quarterback position against Ty Simpson and Austin Mack under head coach Kalen DeBoer, with a decision expected during training camp. Russell has partnered with Panini America and is represented by Team IFA, positioning himself as one of college football's most marketable young athletes. Despite NIL success, Russell emphasizes staying focused on football and preparing like a pro to fulfill his potential as a top Alabama quarterback. His early financial impact and dedication suggest a promising career ahead both on the field and in the evolving NIL landscape.