OpenAI Plans Paid Add-Ons for Extra Sora AI Video Generations

OpenAI has introduced a paid add-on for its Sora 2 AI video generation app, allowing users to buy additional video generations after exhausting their daily free quota of 30 (or 100 for Pro subscribers). The new pricing offers a bundle of 10 extra video generations for $4.00, a move driven by the unsustainable computational costs of running advanced text-to-video models and limited GPU availability. Sora's head, Bill Peebles, highlighted plans to reduce free generation limits over time and envisioned a "creator economy" where rightsholders and celebrities can monetize their likenesses through paid cameo features. This shift marks a transition from experimental free access to a monetized platform, aligning with OpenAI's broader business model evolution and addressing the high operational expenses of AI video generation. However, concerns have been raised about the potential misuse of hyper-realistic AI videos on social media, especially as the tool's accessibility grows. Despite this, OpenAI aims to balance accessibility with financial sustainability while exploring new revenue streams within the Sora ecosystem.