Ford Bronco, Alice + Olivia Launch Fashion Capsule, Custom SUVs

Ford has partnered with luxury fashion brand Alice + Olivia to create a unique 10-piece capsule collection inspired by the adventurous spirit of the Ford Bronco, blending bold, confident, and whimsical designs aimed at empowering women. The collection features statement denim, graphic tees, hoodies, and bell-bottom pants with nods to vintage Bronco ads and classic Americana, and is available at select boutiques and online. In addition to apparel, the collaboration includes two custom 2025 Bronco models with exclusive wraps and interiors, which will be showcased in the Hamptons and auctioned for charity. This partnership represents Ford's strategic effort to extend the Bronco lifestyle beyond traditional enthusiasts and attract new, younger, and female audiences by connecting with fashion and lifestyle. Ford's broader collaboration strategy focuses on creating partnerships that resonate with untapped demographics, as seen in previous projects like the Sydney Sweeney Mustang campaign. The collaboration highlights Ford's desire to translate vehicle capability into a sense of empowerment and modern, stylish expression.