Nike, SKIMS Launch Women-Led Activewear Brand Featuring 50 Athletes

Nike and Kim Kardashian's SKIMS brand have launched a new joint activewear collection called NikeSKIMS, debuting with 58 silhouettes across seven lines and over 10,000 mix-and-match options designed for various activity levels. The collection features three core lines—Matte, Shine, and Airy—along with four seasonal capsules, incorporating SKIMS' signature neutral palette and Nike's Dri-FIT technology, with sizes ranging from XXS to 4X and prices from $38 to $148. The campaign, titled "Bodies at Work" and directed by Janicza Bravo, stars over 50 athletes including Serena Williams, Sha’Carri Richardson, and Jordan Chiles, highlighting themes of athleticism, confidence, body inclusivity, and cultural impact. This collaboration marks Nike's first full brand launch with an external partner, aiming to revitalize Nike's position in the competitive women's sportswear market while leveraging SKIMS’ cultural influence. The collection will be available online and in flagship stores in New York and Los Angeles, reflecting a strategic push to blend performance with style and inclusivity. Nike CEO Elliot Hill views the partnership as a forward-thinking move to bring new energy to Nike’s campaigns and capture consumer attention amid a competitive landscape.