New Starbucks CEO Brian Niccol aims to revitalize the coffee chain by returning to its roots as a community coffeehouse. Niccol's plan focuses on improving the in-store experience with comfortable seating, clearer distinctions between 'to-go' and 'for-here' services, and empowering baristas. He acknowledges that increased mobile and drive-thru orders have led to longer wait times and a more transactional feel. Niccol, known for turning around Chipotle and Taco Bell, faces the challenge of reversing declining sales and addressing employee dissatisfaction over working conditions and pay. He plans to visit stores and engage with employees and customers to better understand and address these issues. Additionally, Niccol will explore international growth opportunities while improving the brand's appeal in competitive markets like China.