Matteo Berrettini Named Saudi Tennis Ambassador

Matteo Berrettini has been appointed as the tennis ambassador by Saudi Arabia's Public Investment Fund (PIF), aiming to elevate the sport globally and inspire the next generation of players. The PIF has recently made significant investments in tennis, including a partnership as the official naming partner of the men's and women's world rankings. Berrettini, who has previously competed in Riyadh, emphasized the importance of teamwork and inclusivity, stating his role is not only to inspire youth but also to provide opportunities for aspiring players. This initiative has drawn criticism from women's rights activists and LGBTQ advocates, who accuse Saudi Arabia of 'sports-washing' amid ongoing human rights concerns. However, the Saudi government denies these allegations, asserting its commitment to national security and sports development. Berrettini's partnership with the PIF is seen as a significant step towards transforming the future of tennis in the region.