Apple Faces Delays in Siri AI Update
Apple Faces Delays in Siri AI Update

Apple Faces Delays in Siri AI Update

News summary

Apple is experiencing significant challenges in implementing AI-powered features for Siri, resulting in indefinite delays and public embarrassment. Robby Walker, Apple's senior director, acknowledged the frustration among employees and the premature marketing of these features, showcased before being fully functional. Initial plans to launch the enhanced Siri with iOS 18.4 have been pushed back, with expectations now set for iOS 19, though the timeline remains uncertain. Apple has removed ads and updated its website to avoid misleading customers about the availability of these features. The company's struggles highlight its lag behind competitors like Google and OpenAI in the AI space. Despite setbacks, Apple remains committed to delivering the 'world's greatest virtual assistant' and is restructuring internally to address these AI challenges.

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14 days ago
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