ESPN has signed Omar Raja to a multi-year contract extension, allowing him to continue leading the network's social media strategy and enhancing engagement with younger sports fans. Since joining ESPN in 2020, Raja has significantly increased SportsCenter's Instagram following from 15.3 million to 38.9 million and helped the network's TikTok account become the most-followed brand on the platform with 46 million followers. Raja's accomplishments also include managing his personal YouTube channel, which has over 13 million subscribers and has accumulated more than 22 billion views. His role emphasizes optimizing content presentation and leveraging metrics to maximize audience engagement across platforms. Raja expressed excitement about collaborating with his team to create impactful content that resonates globally. His career reflects ESPN's commitment to innovation and creative growth in sports media.