Shenan Reed Appointed IAB Board Chair for 2025

Shenan Reed, the Global Chief Media Officer of General Motors, has been appointed as the new Chair of the Interactive Advertising Bureau's (IAB) Board of Directors, succeeding John Halley. Reed, who has been a board member since December 2020 and previously served as Vice Chair, emphasized her commitment to driving innovation and addressing industry challenges alongside the board. Alison Levin, President of Advertising and Partnerships at NBCUniversal, will assume the role of Vice Chair. IAB CEO David Cohen highlighted the importance of Reed's and Levin's leadership in navigating pressing issues in the digital advertising landscape, including the creator economy, AI, and consumer privacy. Additionally, several new members were elected to the board, including executives from Walmart Connect, The Weather Company, and Meta. The announcement was made at the IAB ALM conference in Palm Desert, California.