Leonardo DiCaprio Joins Rolex as New Ambassador

Rolex has officially welcomed Leonardo DiCaprio as its newest ambassador, or 'Testimonee,' emphasizing his dual role as a Hollywood icon and climate advocate. The announcement coincides with the launch of Rolex's 'Reach for the Crown' campaign, featuring DiCaprio alongside other renowned ambassadors such as Roger Federer and James Cameron, and set to air during the 2025 Academy Awards. DiCaprio's commitment to environmental issues is highlighted, including his founding of the Leonardo DiCaprio Foundation in 1998 and his work as a United Nations Messenger of Peace, focusing on climate change awareness. Rolex's relationship with its Testimonees typically involves long-term support for their initiatives, which aligns well with DiCaprio's advocacy for sustainability. The partnership has generated excitement among fans and industry insiders, noting DiCaprio's longstanding appreciation for luxury watches. The campaign features DiCaprio prominently, with a video now available on YouTube, showcasing his contributions beyond film.