Apple Integrates ChatGPT into Siri, Plans Gemini Expansion for European Users

Apple is considering allowing iPhone users to replace Siri with third-party AI assistants like ChatGPT or Google Gemini, a significant shift driven by challenges in rolling out advanced AI features while maintaining strong user privacy protections, especially under European regulations. Former Siri head John Giannandrea, who was demoted in a leadership reshuffle, advocated for prioritizing Google’s Gemini over ChatGPT due to concerns about ChatGPT’s long-term viability and data privacy practices, but Apple proceeded with integrating ChatGPT into Siri, making it available to users by December 2025. Siri now leverages ChatGPT for queries it cannot answer independently, with Apple planning to support multiple chatbot integrations, including Gemini and potentially Perplexity, an AI-powered search engine being considered as both a Siri alternative and Safari search provider. This multi-partner AI approach reflects Apple’s effort to balance innovation with privacy and control while responding to competition from Google and Microsoft in the AI space. The possibility of replacing Siri with superior AI assistants is particularly anticipated by European users, as Apple adapts to regulatory pressures and evolving user expectations. Overall, Apple’s AI strategy appears to be evolving toward a more flexible and privacy-conscious model that incorporates multiple AI technologies rather than relying on a single solution.