Infinite Reality Acquires Touchcast for $500 Million

Infinite Reality, a company specializing in immersive digital media and AI technologies, has announced the acquisition of agentic AI firm Touchcast for $500 million in cash and stock, bringing Infinite Reality's valuation to $15.5 billion. This acquisition comes shortly after its high-profile purchases of Napster and Landvault, reflecting an aggressive expansion strategy aimed at integrating advanced AI and immersive experiences across its offerings. Touchcast’s Mentorverse platform, known for creating AI mentors capable of natural, video-based interactions, will be incorporated into Infinite Reality’s suite of products, enhancing user engagement and support capabilities. The deal marks Infinite Reality's largest acquisition to date and positions the company as a major player in the evolving landscape of digital experiences, AI, and e-commerce. Company executives emphasize their experience and measured approach in contrast to earlier metaverse ventures, distancing themselves from the hype associated with the term while focusing on practical immersive technologies. Through this and other recent acquisitions, Infinite Reality aims to lead the next wave of interactive digital environments for brands, creators, and consumers.