Craveworthy Becomes Managing Partner in Gregorys Coffee for National Expansion

Craveworthy Brands has become an investor and managing partner in Gregorys Coffee, a New York City-based specialty coffee chain founded in 2006 by Gregory Zamfotis. With over 50 locations primarily in the New York tri-state area, Gregorys is known for its high-quality, artisanal coffee, scratch-made pastries, and innovative seasonal menu items, with a strong emphasis on healthier options. Craveworthy plans to support Gregorys' national expansion through franchising, starting in the fourth quarter of 2025, while allowing the brand to maintain its unique identity and dedication to quality. Gregory Zamfotis will remain president, continuing to lead the company with a focus on passion and quality. The partnership includes strategic and investment partners such as Kitchen Fund, Branded Hospitality, and Harborfield Management Co., who will contribute operational expertise and growth capital. Craveworthy's CEO Gregg Majewski highlighted the company's strategy of acquiring promising brands with fewer than 75 locations and the ability to scale through franchising, aiming to build a diverse restaurant portfolio.