John Deere, under pressure from conservative groups and facing backlash, has decided to abandon its diversity, equity, and inclusion (DEI) initiatives, including sponsoring social and cultural events and implementing certain policies. This move follows a trend where companies like Tractor Supply have also scaled back DEI efforts due to right-wing criticism. The decision to distance from DEI policies and practices, such as diversity quotas and pronoun identification, has sparked debates between supporters of inclusion and critics who view these efforts as unfair. Robby Starbuck, a key figure in the anti-woke movement, played a significant role in pushing John Deere to retract from its previous DEI commitments. While some consider this a victory against 'wokeness', concerns remain about the impact on children, the complete dismantling of DEI, and other related issues.