Uniqlo Names Cate Blanchett Global Brand Ambassador

Uniqlo has appointed Australian actress Cate Blanchett as its new Global Brand Ambassador to promote its LifeWear philosophy, which emphasizes timeless design, sustainability, humanitarian efforts, and social responsibility. Blanchett, an Academy Award, BAFTA, and Golden Globe winner, will collaborate with Uniqlo's creative director Clare Waight Keller and fellow ambassador Roger Federer in advancing initiatives that support emerging talent, address global displacement, and contribute to environmental and community causes. Uniqlo’s founder Tadashi Yanai praised Blanchett's role as a cultural and humanitarian leader, highlighting her mentorship and commitment to positive social change. Blanchett expressed enthusiasm for aligning with Uniqlo’s mission to create quality, accessible clothing while supporting the next generation and fostering a more equitable world. This partnership underscores Uniqlo's strategic focus on combining fashion with social impact and sustainability, aiming to connect with conscious consumers worldwide. Blanchett will also front global campaigns and contribute to LifeWear Magazine, reinforcing the brand's narrative beyond fast fashion.