Marks & Spencer Removes Controversial Bra Advert

Marks & Spencer has apologized and removed a controversial poster advertising bras for teenage girls that referred to them as 'young things'. The poster, which featured two smiling girls, sparked backlash from gender-critical activists who claimed the wording dehumanized young women and prioritized the feelings of transgender individuals. GB News presenter Bev Turner criticized the sign for erasing female identity, stating it was not the responsibility of young girls to accommodate confused boys. In response to the criticism, M&S acknowledged they 'got it wrong this time' and confirmed the poster's removal. Helen Joyce, director of the gender-critical charity Sex Matters, echoed these sentiments, urging M&S to refocus on its primary customer base of women and girls. This incident is part of an ongoing discussion regarding how retailers navigate gender identity and marketing language.