Trimble Signs Multi-Year Sponsorship Deal with RFK Racing for 2025 NASCAR Cup Series

RFK Racing has announced a multi-year sponsorship partnership with global technology firm Trimble, set to begin in the 2025 NASCAR Cup Series season. Trimble will be the primary sponsor for Ryan Preece’s No. 60 and Chris Buescher’s No. 17 Ford Mustangs, starting with the Nashville Superspeedway race on June 1, 2025, and plans to expand its involvement across the entire RFK Racing fleet, including Brad Keselowski’s No. 6 car, in subsequent seasons. Trimble, which employs over 12,000 people worldwide and reported $3.68 billion in revenue in 2024, specializes in technology solutions for industries such as construction, geospatial, and transportation, and will bring its expertise to enhance RFK Racing's data-driven and precision-focused operations. Both organizations highlighted their shared commitment to innovation and high-performance teamwork, with Trimble joining RFK’s TeK Alliance to collaboratively develop and refine racing technologies. RFK Racing officials emphasized how this partnership supports continuous testing and digital performance improvement, which are vital in the competitive NASCAR environment. The alliance reflects a strategic alignment aimed at leveraging technology to gain a competitive edge on and off the track.