Reebok Opens Strategic European HQ in London, Appoints Marc Le Roux as CEO

Reebok has officially opened its new European headquarters in London, marking a symbolic homecoming for the brand given its historical ties to the UK and its origins in England. The London HQ at Arthur Stanley House serves as both a commercial engine and creative hub, designed to accelerate retail expansion, strengthen performance and women's categories, and deepen Reebok's cultural footprint across Europe. This move is part of Reebok's global strategy under Authentic Brands Group and its European partner, GB Brands, to reinforce the brand's return to performance sport and retail growth. Marc Le Roux has been appointed as the new CEO of Reebok Europe, bringing decades of experience from Adidas and Groupe Royer, and succeeds interim CEO Steve Robaire, who will remain involved as an advisor. Le Roux expressed enthusiasm for leading Reebok's next chapter, emphasizing the strong foundation laid by Authentic and the significance of the new headquarters for the brand's future in Europe. The new office closely collaborates with the Boston-based Reebok Design Hub to ensure a locally led strategy and sustained growth.