Model Casting Auditions Begin for 2025 China Fashion Week in Beijing

China is seeing significant growth in its cultural and creative industries, highlighted by the upcoming 2025 China Fashion Week in Beijing and the transformation of Hengdian, Zhejiang province, into a major film production hub often called "China's Hollywood." This cultural rise is closely linked to policies initiated during Xi Jinping's tenure as Zhejiang's Party secretary, including the establishment of China's first national-level film industry pilot zone and comprehensive projects aimed at strengthening cultural infrastructure and talent. These efforts contribute to China's expanding soft power, as reflected in global opinion surveys like the 2025 Democracy Perception Index, where 79 percent of surveyed countries now hold a more favorable view of China compared to only 20 for the United States. Chinese cultural exports, from lifestyle apps like RedNote to viral travel content, are helping reshape international perceptions by offering authentic insights into Chinese life. Meanwhile, independent creative companies, such as London's INCA Productions, emphasize cultural connection and creativity in their work, illustrating a global trend of valuing cultural authenticity and innovation in the creative sector. Together, these developments underscore China's growing influence in global culture and media, supported by strategic governmental initiatives and grassroots cultural engagement.