WWDC Apple Intelligence Echoes Jobs’s Legacy

At WWDC 2024 Apple unveiled “Apple Intelligence,” a generative-AI suite bringing on-device processing, image generation and improved Siri across iOS, iPadOS and macOS, optimized for A17 Pro and M-series chips and promoted with privacy protections. The move intensifies competition with Google and Microsoft and raises questions about device compatibility and implementation on older hardware. On the 14th anniversary of Steve Jobs’s death, CEO Tim Cook posted a tribute saying Jobs “saw the future as a bright and boundless place,” underscoring his ongoing influence on Apple’s direction. Commentators note that beyond the iPhone, Jobs’s most enduring idea may be the Apple Store—his insistence on controlling the customer experience helped build the trust that made Apple successful. Jobs died on Oct. 5, 2011, at 56 after a long battle with a rare pancreatic neuroendocrine tumor; his health struggles, liver transplant and final public appearances are well documented. Under Cook, Apple has grown into a multitrillion-dollar company, and the company’s new AI push is portrayed as an extension of Jobs’s user-centric vision.