Women's Sports See Historic Growth in 2024

The year 2024 has been pivotal for women's sports, marked by significant achievements and increased visibility across various disciplines. In Canada, the Professional Women’s Hockey League launched its inaugural season, and the Northern Super League was announced as the first professional women's soccer league. Additionally, the WNBA expanded to Toronto with the new team, Toronto Tempo. Women's basketball reached new heights, with the NCAA Women’s National Championship game surpassing the men's viewership for the first time, and the WNBA witnessing its most-watched season in 24 years. Globally, women's sports are expected to generate over $1 billion in revenue, a 300% increase since 2021, driven by record-breaking performances and high-profile athletes like Caitlin Clark and Simone Biles. The 2024 Paris Olympics highlighted the success of female athletes, with Canadian women leading their country to a record haul of medals, further emphasizing the growing value and cultural impact of women's sports worldwide.