Princess Madeleine Launches MinLen Skincare Line, Excludes Royal Title

Princess Madeleine of Sweden has announced the launch of her new natural skincare line, MinLen, developed in collaboration with Weleda, a leader in certified natural skincare. In her Instagram post, she emphasized that MinLen is designed for young and growing families and will be the first multi-generational skincare brand in Europe. As this is a private initiative, she will operate under her personal name, Madeleine Bernadotte, instead of her royal title. The product range is expected to launch at the end of summer, and followers have expressed their excitement and support for her endeavor. The Swedish Royal Court confirmed that this business venture is compatible with her role, as Madeleine does not receive a government salary and participates in royal engagements only when requested. She currently resides in the US with her family.