College football is undergoing significant changes in 2024, including the expansion of the College Football Playoff from four to 12 teams and the longest season in history, ending with a national championship game on January 20. Several conferences are realigning, such as the Big Ten expanding to 18 teams and the Big 12 to 16. This season also introduces postseason games on campus and the elimination of divisions in most conferences. Coaches are adapting to these changes by taking on more CEO-like roles, focusing on both player development and retention. Increased pressure on coaches to win, especially with the expanded playoff field, is evident, impacting both elite programs and those in rebuilding phases.