Amazon Raises Prices on 1,200 Essentials Amid Tariffs

Amazon has quietly raised prices on over 1,200 low-cost household essentials, including both imported and some U.S.-made items, despite pledging to maintain price stability amid new U.S. tariffs. The average price increase is about 5%, while competitor Walmart has reduced prices on similar products by nearly 2%. Manufacturers report they did not raise prices for retailers, suggesting Amazon's hikes are not solely driven by supplier costs. Amazon disputes the findings, claiming the sample is not representative and that overall pricing remains stable. In response to increased tariff-related costs, Amazon has begun renegotiating supplier terms and seeking vendor support to mitigate expenses. These actions illustrate how retailers are adjusting to shifting trade policies and the reimposition of targeted tariffs.