Zendaya Expands Design Partnership with On Activewear

Zendaya is significantly expanding her partnership with Swiss sportswear brand On, moving beyond ambassadorship to actively co-design footwear and apparel collections. She and her longtime stylist Law Roach collaborated on the Cloudzone Moon sneaker, featuring a breathable mesh upper, enhanced cushioning, and multiple colorways, which debuted as part of On's fall/winter 2025 lineup. Following this release, a second shoe, the Cloudtilt Moon, designed for recovery and comfort, is set to launch in October. Alongside the footwear, Zendaya contributed to a new apparel range including bomber jackets, bodysuits, and track sets, styled by Roach and showcased in the "Be Every You" campaign directed by Bardia Zeinali. Zendaya emphasized the personal nature of the campaign, highlighting movement as a form of self-connection and celebrating multifaceted identities. On Holding, led by CEO Martin Hoffmann, reported strong sales growth despite currency impacts, with direct-to-consumer sales rising sharply, underscoring the brand's momentum fueled in part by Zendaya's involvement.