WWE Files Trademark for 'Yes Yes Yes' Catchphrase

WWE has filed for a trademark on the catchphrase 'Yes Yes Yes', made famous by former WWE superstar Bryan Danielson, now with AEW. This filing comes after Danielson attempted to trademark the phrase himself in July 2024, but withdrew his application following a legal notice from WWE regarding intellectual property infringement. The trademark application by WWE includes provisions for entertainment services and merchandise related to wrestling. Danielson's connection to the chant dates back to his rise in WWE, where it became a significant part of his character and fan interaction. Despite abandoning his trademark effort, Danielson remains a prominent figure in AEW, where fans continue to chant the phrase during his matches. He is currently set to face Kazuchika Okada in a title match on October 2, 2024.