Utah Mammoth Unveils Permanent Name, Logo Ahead of 2024-25 Season

The NHL franchise based in Salt Lake City has officially adopted the name Utah Mammoth after a year-long, fan-driven branding process that included multiple rounds of voting and community input. Owners Ryan and Ashley Smith emphasized that the new identity was chosen by the community and symbolizes the team's connection to Utah and its ambitions. The Mammoth will retain their black, light blue, and white color scheme, with a mammoth logo on home jerseys and 'Utah' diagonally on away jerseys. The naming process saw options like Yeti disqualified due to copyright issues and Wasatch replaced by Outlaws before Mammoth was ultimately selected. The permanent brand identity was developed in collaboration with design firm Doubleday & Cartwright, with full merchandise set to launch soon. The team looks ahead to an eventful offseason, holding a top draft pick, undergoing arena renovations, and maintaining substantial salary cap space for roster improvements.