Fox, US VETS Relaunch Nationwide Campaign to Combat Veteran Homelessness

FOX Corporation is continuing its partnership with U.S.VETS for the fifth year through the "Make Camo Your Cause" campaign, which runs through Veterans Day to combat veteran homelessness in the United States. As the founding media sponsor, FOX News Channel personalities wear camouflage to honor veterans and raise awareness about the crisis, encouraging viewers to support the cause by purchasing camo merchandise such as hats, T-shirts, mugs, and duffel bags from the Fox News online store. Proceeds from these sales directly fund U.S.VETS' critical services including housing, counseling, and career development to help veterans transition to civilian life. The campaign also boosts visibility through on-air graphics, social media, and FOX Weather segments highlighting military bases, urging donations and community participation via the #HONORUSVETS hashtag. Founded in 1993, U.S.VETS is the largest nonprofit dedicated to ending veteran homelessness, emphasizing that veterans deserve dignity and independence rather than homelessness. This ongoing campaign highlights the importance of supporting and honoring the sacrifices of American veterans.