American Federation of Teachers Joins National Target Boycott Over Diversity Programs

The American Federation of Teachers (AFT), the second-largest teachers' union with 1.8 million members, has officially endorsed a boycott of Target in response to the retailer's decision to scale back its diversity, equity, and inclusion (DEI) programs following pressure from conservative activists and a Trump administration executive order. Union President Randi Weingarten condemned Target for abandoning its DEI commitments, describing it as a betrayal to communities of color and a prioritization of profit over people, which has led to significant financial impact on Target, including a notable drop in sales and share value. The boycott, which began in March and was highlighted during Labor Day events in Chicago, is supported by other leaders such as pastor Jamal Harrison Bryant and calls for Target to reinvest in Black-owned banks and historically Black colleges and universities. Critics, including parental rights advocates and conservative groups, argue that the union is focusing on political activism rather than educational priorities, especially amid ongoing concerns about student learning losses. The dispute reflects broader cultural and political tensions around DEI initiatives and educational focus under the current Trump presidency. Despite Target’s partial sales recovery, the union and boycott leaders continue to press for a recommitment to DEI principles.