Morrisons has announced a significant reduction in self-checkouts, with CEO Rami Baitiéh admitting the chain 'went a bit too far' in adopting the technology. Following a review of its store operations, the supermarket will remove self-checkouts from around 20 locations, responding to customer feedback that favors manned tills, especially for larger purchases. Baitiéh noted that while self-checkouts increased productivity, they also contributed to a rise in shoplifting. This shift aligns with a broader trend among retailers, as Asda also invests £30 million in staffing more manned checkouts, reflecting customer preference for human interaction. Northern retailer Booths has similarly eliminated most of its self-service machines, opting for fully-staffed checkouts. The growing backlash against self-checkouts highlights the ongoing debate about efficiency versus customer experience in retail.