Woolworths and Big W to Sell Australia Day Items

Woolworths has reversed its previous decision to not sell Australia Day merchandise, now planning to offer themed products in its stores and online, following backlash last year. The supermarket giant, along with its subsidiary Big W, will provide a variety of items such as Australian-made flags and food products for the holiday. This shift comes after recognizing customer demand and the broader debate surrounding the significance of January 26, which is seen as 'Invasion Day' by many Indigenous Australians. The company emphasizes its support for customers' choice on how to spend the day, aligning with the National Australia Day Council's theme of 'reflect, respect, and celebrate.' This decision is seen as a response to both public opinion and commercial considerations, as noted by experts. Additionally, Coles will continue its tradition of offering summer entertainment items for the Australia Day period.