Detroit Pistons Partner with StockX for Jersey Deal

The Detroit Pistons have secured a multi-year partnership with StockX, making the online sneaker resale platform their new jersey patch sponsor starting in the 2024-25 NBA season. StockX's logo will be prominently displayed on the front left of Pistons jerseys, replacing United Wholesale Mortgage, which previously held the sponsorship. Both organizations aim to engage local communities through collaborative initiatives that blend sports, fashion, and culture, highlighted by a launch event featuring Detroit celebrities like Big Sean. StockX co-founder Greg Schwartz, a lifelong Pistons fan, emphasized the partnership's authenticity and commitment to Detroit. The collaboration will also include student engagement programs with Pensole College of Business and Design, signaling a focus on community impact. The Pistons' vice chairman Arn Tellem expressed excitement about leveraging both brands to enhance fan engagement and drive positive change in the community.